A named lead, capped at five accounts
Every client is led by one of our six specialists, and no lead carries more than five accounts. That cap is the reason we can read your search console data ourselves instead of skimming a dashboard summary.
Kolkata, India / Working across four markets
The SEO and Google Ads agency you actually talk to.
Six specialists running search for service businesses and software companies in the US, UK, Canada and Australia. No account manager passing messages to a production floor. You brief the person doing the work, and you see what they did.
Agency record
FSA
- Founded
- 2019
- Team
- 6 specialists
- Head of search
- Kalimuddin Sums
- Search experience
- 9 years
- Markets
- US / UK / CA / AU
- Disciplines
- SEO, Google Ads, Meta Ads
- Clients per lead
- 5 maximum
Coverage
We keep your hours, not ours.
Our working day starts before London wakes up and runs past Sydney's afternoon. Every client gets calls booked inside their own business hours and a reply before their next working day begins.
Kolkata
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Our desk
London
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Morning overlap
New York
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Early call slots
Toronto
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Early call slots
Sydney
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Same working day
Why us
Most agencies sell you a team. We sell you the six people on it.
You have probably been burned by an agency before. A polished pitch, a senior strategist on the call, then eleven months of reports written by someone you never met. Here is what is different, in plain terms.
A work log you can open any day
Every task we run sits in a shared board with the date, the person and the reason. You do not wait for a monthly report to find out what happened in week two.
Flat fees, never a cut of ad spend
We charge a fixed monthly retainer. An agency paid a percentage of your budget has a reason to raise it. We would rather be paid to hold your cost per lead down.
Your accounts stay yours
Google Ads, Analytics, Search Console and Business Profile are set up in your ownership from day one. If we ever part ways, you keep the history, the audiences and the conversion data.
Services
Five ways we put you in front of people already searching.
Who we work with
Two kinds of business, two very different plans.
We are deliberately narrow. A dental practice in Manchester and a workflow SaaS in Austin need almost nothing in common, so we do not pretend one playbook covers both.
Local service businesses in the US, UK, Canada and Australia
Clinics, law firms, trades, home services, clinics with multiple locations. You win when the phone rings and the calendar fills, so we measure booked jobs, not impressions.
- Map pack and local organic ranking in every suburb you serve
- Location pages that read like a local business wrote them
- Google Ads with call tracking, so a lead is a lead and not a click
- Review flow that keeps your profile ahead of the practice next door
B2B and SaaS companies selling into English-speaking markets
Long cycles, a buying committee, and a founder who is tired of blog posts that never touched pipeline. We start at the bottom of the funnel and work upward only when the money pages are done.
- Category, alternative and comparison pages that catch buyers at the decision
- Product-led pages built with your team, not guessed from a keyword tool
- Search ads on high-intent terms your competitors are already bidding on
- Reporting tied to demo requests and pipeline, not to sessions
01
Audit
Week 0 / Free
We go through your site, your Google Business Profile, your ad account and your three closest competitors, then send a written list of what is costing you leads right now. You keep it whether or not you hire us.
02
Plan
Weeks 1 to 2
Keyword and query mapping against real buying intent, a page-by-page plan, an ad account structure, and the number we expect a lead to cost. Nothing starts until you have seen it.
03
Build
Weeks 2 to 8
Technical repairs, tracking that actually fires, page work, profile work and campaign launch. Every task lands on the shared board with a name and a date against it.
04
Compound
Month 3 onward
Weekly optimisation, monthly review on a call with the person doing the work, and a quarterly decision about where the next block of budget goes.
Proof
We do not publish client results. Here is what we do instead.
Screenshot galleries are the cheapest thing on the internet to fake, and our clients compete in tight local markets where publishing their keyword strategy hands it to the business down the road. So we prove ourselves the harder way.
- Live accounts on screen. On the audit call we share an anonymised client account and walk you through the actual campaign structure, the search terms report and the last 12 months of Search Console.
- A reference in your market. Before you sign, we introduce you to a current client working in a comparable market and category, and you ask them whatever you want without us on the call.
- A free audit you can act on. The audit document is specific enough that another agency could execute it. That is the point. If our thinking is not worth paying for, you will know in a week rather than a year.
- Nine years of search history. Our head of search has worked through six core updates, the helpful content rollout, the shift to Performance Max and the collapse of easy attribution. Ask him about any of them.
6Years operating
9Years lead experience
4Markets served
6People, no subcontractors
I started this agency because I kept meeting business owners who could not name a single person who had touched their website in a year. Six of us, five accounts each, and my number in your phone. That is the whole idea.
Questions
The things people ask before the first call.
Who actually does the work on my account?
The same people you meet on the first call. Finest SEO Agency is six specialists, and every account has a named lead who writes the strategy, does the work and sends the update. There is no account manager relaying your questions to a production team you never speak to.
How long does SEO take to produce results?
For a local service business with a reasonably clean site, movement in the map pack usually starts in six to ten weeks and compounds from there. For a competitive national or B2B term, plan on six to nine months before search becomes a channel you can forecast against.
Google Ads is faster. You get data in week one and, in most accounts, a workable cost per lead within 30 to 60 days. That is why many clients run ads while SEO builds.
Does working with an agency in India create a time zone problem?
Our day overlaps with UK mornings, Australian afternoons and North American early mornings. Calls are booked inside your working hours, not ours, and any message gets a reply before your next working day starts. Six years of running accounts in four countries has made the handover routine.
Why do you not publish client case studies?
Most of our clients compete in one city or one small software category. Publishing their keyword strategy tells their competitors exactly where to aim, and we have had clients ask us specifically not to. Instead we share live accounts on screen during the audit call and connect you with a current client in a comparable market for a reference.
What does an engagement cost?
We quote after the free audit call, once we have seen the site, the market and who you are up against. Work is a flat monthly retainer with the scope written down, and we never take a percentage of your ad spend. An agency paid on spend has a reason to raise your budget. We would rather be paid to hold your cost per lead down.
Do you work with businesses outside the US, UK, Canada and Australia?
Yes. Those four markets are where most of our work sits, and we also run campaigns for businesses in India and the UAE. What matters more than the country is whether the market has search demand we can measure and a lead value worth chasing.
Next step
Get the audit first. Decide about us second.
Forty-five minutes, no deck. We look at your site, your profile and your ad account live, and you leave with a written list of what to fix in what order. Yours to keep either way.