Service 05
Most agencies sell software companies a content calendar. We build the twelve to twenty pages your buyers read in the week they choose a vendor, prove those pages produce demos, and only then spend your money on education.
The problem
This is the single most common thing we hear from software founders who have already tried SEO. It is almost always the same cause, and it is a sequencing mistake rather than a quality one.
Ranking for "what is workflow automation" brings students, competitors and people three years from buying. Ranking for "[competitor] alternatives" brings somebody with a budget who has already decided to switch. The second list is short, which is exactly why it gets skipped.
Pages written from a keyword tool describe the category. Pages written after twenty minutes with a solutions engineer describe the actual constraint your buyer is stuck on, name the systems they are integrating with, and admit what your product does not do. Buyers can tell instantly.
Organic sessions is not a metric a board cares about. If SEO is not reported as demos, opportunities and closed revenue from your CRM, it will lose every budget argument to paid, forever.
The page programme
Each of these catches a buyer who has already accepted they have a problem and is now deciding who to give money to. There are rarely more than twenty of them, and most SaaS sites are missing at least twelve.
Reporting
A six-month sales cycle means monthly revenue reporting is noise. We split the two so you always know whether the work is on track without pretending a deal closed faster than it did.
About two hours a month: one interview with a solutions engineer or founder, one review pass on drafts, and read access to your CRM. Programmes that fail almost always fail because that access never materialised, so we agree it before we start rather than chasing it in month three.
Questions
Because they convert now and there are far fewer of them. Comparison, alternative, pricing, integration and use case pages are searched by people who are already choosing a vendor. Educational content matters, and it pays back later. It will not save a marketing budget that is being reviewed this quarter.
With your team in the room, yes. We run short interviews with a solutions engineer or founder, build the page from that, and send it back for technical review before publication. Nobody outside your company can write a credible technical page from a keyword tool, and buyers spot the difference immediately.
Leading indicators monthly, pipeline quarterly. Monthly you see decision-stage rankings, demo requests by landing page and assisted conversions. Quarterly you see opportunities and closed revenue attributed to organic, pulled from your CRM.
You do not have to, but somebody will rank for your competitors' names next to the word alternative, and it may as well be you. Done fairly, with real limitations acknowledged, these pages convert better than anything else on a SaaS site. The ones that read like a hatchet job convert worse than nothing.
Next step
The free audit maps every bottom-of-funnel query in your category, shows who currently ranks for each one, and lists the pages you do not have yet in the order we would build them.