Local business, needs the phone ringing now
Google Ads plus local SEO. Ads carry the lead volume from week two while the Business Profile and location pages build the free traffic that replaces some of that spend by month six.
Services
SEO and PPC services, judged on leads.
Five services, each scoped on its own, each led by one of our six specialists. Below is exactly what sits inside every one of them, who it suits, and how long it takes before the number you care about starts moving.
Engagement termsFSA
- Pricing
- Flat monthly retainer
- Ad spend cut
- None, ever
- Account ownership
- Yours from day one
- Reporting
- Live board plus monthly call
- Audit
- Free, yours to keep
The five services
Pick the one that matches your problem, not the one with the biggest package.
How they combine
Three combinations that do most of the work.
Search channels are not separate budgets. Your ad account tells us which SEO pages are worth building, and your SEO rankings tell us which keywords you can stop paying for. Here is how clients usually stack them.
Established brand, tired of renting every click
SEO plus a trimmed ad account. We keep ads only on terms where the auction is worth it, and put the recovered budget into pages that keep earning after the campaign stops.
B2B or SaaS, long cycle and a small team
B2B SEO plus search ads on decision-stage terms. The ad account buys pipeline while comparison and alternative pages take six months to rank, then keep producing demos without a media budget.
Scope honesty
What we will not sell you.
Every agency lists what it does. Fewer are willing to write down what they refuse, which is usually where the money gets wasted.
- No link packages or guest post networks. Paid link inventory is the fastest way to inherit somebody else's penalty. We earn links through data, tools and pages people cite.
- No guaranteed rankings. Anyone guaranteeing position one is either bidding on your brand name or is about to show you a keyword nobody searches.
- No percentage of ad spend. Paying an agency more when it spends more of your money is a conflict written into the contract.
- No social posting for its own sake. If a channel cannot be tied to a lead, we would rather you kept the money.
- No 40-page automated reports. You get a live board of what was done and a call with the person who did it.
- No work outside search. We do not build brands, film video or run PR. When that is the actual problem, we will tell you and point you elsewhere.
Questions
Before you choose a service.
Should I start with SEO or Google Ads?
If you need leads this quarter, start with Google Ads and let it fund the SEO work. If you already have steady lead flow and want to stop renting every click, start with SEO.
Most clients run both, and not for budget reasons. The search terms report inside a live ad account is the most honest keyword research that exists, because every term in it came from a real person who was willing to click. We use it to decide which SEO pages get built first.
Can I buy a single service instead of a bundle?
Yes. Every service is scoped and priced on its own. If a single service is unlikely to move your number we will say so on the audit call and explain why, but the decision stays yours and we will not hold the work hostage to a bundle.
How do you price the work?
A flat monthly retainer with the scope written into the agreement. No percentage of ad spend, no hourly billing, and no long lock-in designed to protect our revenue rather than your results. You get the number after the audit call, once we have seen what the work actually involves.
Do you work with our in-house marketer or developer?
Often, and it usually makes the work faster. We write technical tickets in a form your developer can action without a translation layer, and we are happy to sit in your project tool rather than force you into ours.
Next step
Not sure which service you need? That is what the audit is for.
Forty-five minutes on a call, no deck. We look at your site, your profile and your ad account, then tell you which of the five services would move your number and which would waste your money.