Service 01
Rankings are a means. What you are buying is a stream of people who searched for the thing you sell, landed on a page that answered them, and got in touch. Every part of our SEO work is scoped against that, and nothing else.
The problem
We have taken over enough accounts to see the same three failures repeat. If you have paid for SEO before and it did not work, it was almost certainly one of these.
A page targeting "commercial roof repair" that never mentions flat roof membranes, insurance claims or how fast someone can get there in a storm. It matches the string and misses the search. Google has been able to tell the difference since 2022.
The agency writes the ticket, the developer never gets it prioritised, and eleven months later the site still ships a 4 second largest contentful paint and eight thousand indexable filter URLs. Nothing else matters until this is cleared.
Traffic up 60 percent, enquiries flat. That happens when the traffic came from informational pages that were never going to convert. We report on the queries with buying intent, and we say when they are not moving.
What is included
These do not run as separate projects handed between departments. Your lead owns all four, which is why the technical queue and the content queue never contradict each other.
Weeks 1 to 6
Weeks 3 to 10
Weeks 8 to 20
Month 4 onward
Fit
Turning down work we cannot win is cheaper for both of us than discovering it in month five.
Questions
On a site with no penalty and a reasonable domain history, expect early ranking movement in eight to sixteen weeks and a channel you can forecast against by month six to nine. Sites carrying heavy technical debt or a thin link profile sit at the slower end.
If you need leads faster than that, we will tell you on the audit call and suggest running search ads alongside rather than letting you wait and lose confidence in month three.
No. Paid link inventory is resold to hundreds of sites and carries somebody else's risk straight into your domain. We build links through original data from your business, free tools worth using, supplier and association relationships, and PR angles a journalist can actually run with.
Either works. When we write, we start with a fifteen minute interview with someone on your team who has actually done the work, because that is where the detail and the numbers come from. If you have writers already, we brief them and edit for search intent instead of duplicating a role you are paying for.
You keep all of it. Pages, technical fixes, tracking setup, schema and earned links stay on your site and in your accounts, because everything is built in your ownership from week one. There is no proprietary platform holding your data hostage.
Next step
We crawl your site, read your Search Console, check your three closest competitors and send you a written list of what to fix in what order. Yours to keep whether or not you hire us.